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Selling a property is about striking the right balance—investing in strategic improvements without overdoing renovations that won’t deliver a return. Many sellers either spend too much on upgrades that buyers don’t value or neglect simple fixes that could significantly boost their sale price.

At The Ottiam Group, we help sellers identify smart ways to add value to their property without overcapitalising. Here’s how you can do the same:

1. First Impressions Matter: Boost Street Appeal

Buyers start forming opinions the moment they arrive. Simple, cost-effective improvements include:

Fresh mulch and a few new plants in the garden
Pressure cleaning the driveway and footpaths
A new front door handle or fresh coat of paint
Modern outdoor lighting

These small touches create a polished, welcoming look without costing a fortune.

2. Paint is Your Best Friend

A fresh coat of paint is one of the most affordable and effective ways to refresh your home. Stick to neutral tones like whites, greys or warm beige—these make spaces feel bigger, brighter and more appealing to a wider range of buyers.

3. Modernise Without Major Renovations

You don’t need a full kitchen or bathroom remodel to attract buyers. Instead, consider minor upgrades:

‍Kitchen: Swap outdated handles, install new tapware and upgrade lighting.
‍Bathroom: Replace tired fixtures, regrout tiles and add modern mirrors.
‍Floors: If carpets look worn, consider professional cleaning or affordable replacements like hybrid flooring.

4. Declutter & Depersonalise

Buyers need to imagine themselves living in your home. Remove personal items, excess furniture and anything that makes rooms feel cluttered. A clean, minimalist look makes spaces feel bigger and more inviting.

5. Highlight Key Selling Features

Does your home have an amazing view, a spacious outdoor entertaining area or unique architectural details? Make sure these features are showcased with good styling, professional photography and a strong marketing strategy.

6. Invest in Professional Marketing

A well-presented property won’t reach the right buyers without the right marketing. High-quality photography, engaging video content and targeted social media campaigns attract more interest, leading to stronger competition and a higher sale price.

At The Ottiam Group, we specialise in tailored marketing strategies that go beyond just listing your property online. Our proven social media campaigns generate 50% more enquiries than standard real estate portals, ensuring your home gets noticed by the right buyers.

Thinking of Selling? Let’s Talk.

If you’re preparing to sell and want expert advice on the best way to maximise your sale price, get in touch with us today. We’ll guide you through the process and ensure your property stands out in the market—without wasting money on unnecessary upgrades.

Contact us today to book a free consultation.

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